Superdrug will move into the Crescent in the autumn, joining an array of outlets already open including TK Maxx, Prezzo, Wed2B, Costa, Tarro Lounge, Elbow Room, FAB, Burger King, Simply Gym, Mobility & Lifestyle, Poundland, GHM! and Rossini.
Sainsbury’s and Cineworld are also open having signed up to the development before work began, while Meatcure is set to arrive later in the year.
Will Robinson, of the Tin Hat Partnership – the developers behind the Crescent, Hinckley, said: “We are delighted to be able to confirm that Superdrug is the latest retailer to sign up to the Crescent.
“It certainly adds to the mix in the line-up at the development which has brought a range of brands to Hinckley including restaurants, retail and leisure and includes both national and local names.
“We have been talking to Superdrug for some time and it is great to see the Crescent attracting another high-profile retailer to the town.
“Talks are ongoing with other potential occupiers as we close in on full occupation.”